Candy-Coated Pastels Are About To Be The It Color Palette For 2024

Although we normally think of pastels as a springtime essential, the trend reports for 2024 year are forecasting that fashion rule to soon be flipped on its head. Yup, we're embracing these light hues no matter what the weather is outside. We already know that buttery yellow, a beloved pastel tone, has proven essential to winter 2023's best looks. Meanwhile, pastel eye makeup popped up everywhere from the catwalk to the red carpet.

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Of course, it's normal to feel hesitant about wearing soft pinks, eggshell blue, pastel lilacs, and light yellow without feeling like a child. But judging from the looks we've seen on social media, the pastel trend is all about creating style stories that are weather-appropriate while still looking sharp, sleek, and chic. With pastel tones at the helm, we're in for a cheerful winter, despite blustering winds and snowy sidewalks. Prepare to strut your stuff in the optimistic tones of springtime all winter long. 

A baby blue jacket makes for a cheery winter look

In 2024, it's out with the boring, in with the color. Instead of sticking with tradition and buying a coat in drab shades of grey or black, consider a duster in a playful baby blue hue. Enjoy the long layering that a duster provides, while flaunting its chipper tones. This perfect outer shell works beautifully overtop warm, sturdy black clothes that act as a base to your look. Wearing this with, black-soled shoes will add comfortable walkability and a workwear contrast to the dainty color. A small, structured handbag and baseball cap will give it a pleasant, year-round finish.

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Pastel yellow trousers add a touch of spring

Pastels don't always have to be one note. Create an irresistible combo by mixing complementary colors like yellow, and light blue.
In terms of pants, structured, well-tailored trousers are always chic, and combining this careful craftsmanship with delicate, buttery yellow tones is a total win. Adding a periwinkle jacket and a wide-brimmed, blue hat makes for an ultra trendy look to wear on rainy days. Pair with a white, ruffled blouse on top for a polished finish. Finish off with brown, heeled boots and a luxurious, black leather bag to ground the lightness of the pastel tones. 

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Don't save your pastel toned handbags for spring

Don't worry about storing your pastel toned accessories during the winter. Now is the time to work these cheery pieces into your warmer looks. A sweet, baby pink handbag creates a sumptuous contrast to long, warm layers in the cold. We love the handbag with a long, flowing maxi dress, but it would look equally great with a long, woolen coat and knee-high, leather boots. 

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A soft lilac blazer is the perfect way to add layers

Blazers are forever on trend, but sometimes, the classic black and white look can be a bit sterile. Opting for a pastel version is a great way to soften the typical, corporate workwear. A soft, lilac toned number with minute lapels is the perfect way to slay this pastel trend. It's light, cool tone offers a jolt of color while still looking mature and polished. To keep things interesting, play with purple tones by rocking a pair of dark purple trousers with a long-sleeved white blouse tucked into the pants. A white handbag keeps the outfit focused on spring tones, even though the look is cold-weather appropriate.  

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Nothing is cozier than a pastel pink, fluffy coat

We've saved the best for last. Nothing is as fun or perfectly on trend as a fluffy, pastel pink jacket. The coat is an entire statement on its own, so let it do the talking. Wear loose fitting, black trousers and a warm, black top underneath. Thick, black boots are a great way to keep the tonal layering consistent. A statement handbag adds to the vibrant playfulness while giving the look a grown-up vibe. 

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