The Summer 2024 Color Trends You'll Be Seeing Everywhere

With summer coming before we know it, it's time to start thinking about sunny looks and warm-weather wear. While we have certain cuts and styles in mind, we're also gathering information about the color trends that are going to dominate the summer. Runway looks for S/S 2024 offered a lot of inspiration in terms of what we should be looking for. Off-white is huge, in colors like porcelain, white dove, light buffs, and classic greys. Lilac has also had an unexpected resurgence, in delicious pastel tones like lavender, icy violet, soft amethyst, and royal purples. 

Since 2024 is the year of the primary colors, we're expecting to see a lot of reds, blues, and yellows this summer too. Blue was huge this spring, and that trend is carrying over into the summer, but in softer, muted tones like Parisian blue and powdery, azure tones. Red is another heavy-hitter that's been in the spotlight for several seasons now. Oxblood was a gorgeous variation of this classic tone, but for summer 2024, we can expect to see opulent rose shades taking over. There's no shortage of range, from earthy neutrals to floral yellows, there's a color palette for every summer queen. 

Parisian blue is a sophisticated, powdery version of the primary color, and it's quickly dominating as the ultimate hue for summer 2024. The blue tone is romantic and soft, a much more muted color than the punchy Cobalts and Prussian blues that led the way this past winter. Parisian blue, thanks to its pastel undertone, works beautifully with whites, creams, and linen blends, which are also trending this summer. Wear the gorgeous blue in light jackets, trousers, dresses, and even sandals to harness the luminosity of the City of Lights. Thanks to its proximity to a light-wash denim, Parisian blue is also sublime with jeans. 

While daffodils bloom in late winter and early spring, the intense yellow shade of the bulb plant is coming with us into the summer. Work yellow into your entire outfit, or opt for bright splashes of color to bring a sunny effect to the look. We love daffodil yellow because it's such a versatile hue; it's sturdy enough to coexist next to other bold and juicy pigments, but it's also soft enough when worn alone or with white pieces. You can't go wrong here. 

There are so many posh iterations of fashion styles at the moment. With quiet luxury at its foundation, there's Rich Mom energy, as well as new wave minimalism. All of it is about simple, tasteful pieces that aren't cluttered with logos or brand names. The clothing is good quality, usually made of natural fibers, and the outfits are tonally muted. If this is your style, then ecru is the summer 2024 color for you. Essentially, it's the French word for unbleached linen, but it's so much more fun to say. Look for linen pieces in vanillas, sandy beiges, and stone. Bonus points for styling the rest of the outfit with natural fibers too, like a woven handbag and soft cotton hair ribbon. 

Lilac is another summer color trend that has its roots in spring. We think of bulb flowers and Easter pastels in association to lilac, but this summer, we're carrying the cheerful tone with us into July and August. Source out pieces in lavender grays, muted heathers, and thistle. The feminine wash works beautifully on dresses, trousers, and corset-style crop tops. And on the rare summer night when you need another layer, seek out a blazer in the coveted lilac tone. 

By now, fashion lovers everywhere are aware that red holds a special currency in the sartorial space. For at least a year now, variations of the vivid color have been front and center in each season's curated looks. And this summer is no different. We've moved on from the oxblood and merlots that felt so essential in the winter, to embrace reds that are suitable for the heat. Cherry, powdered rose, and Ferrari all offer different ways to either enhance or mute the sanguine tone. Red is especially powerful in monochromatic dressing, so don't be shy to go all out.