Ombre Mascara Is Going Viral On TikTok — How To Try The Trend

According to Merriam-Webster, ombre is "having colors or tones that shade into each other." French for "shadow," ever since ombre hair became popular, people were hooked on the look it delivered. By the mid 2010s, ombre was everywhere. From ombre lip gloss nails to ombre lipstick, it's hard to let a good thing die when it's so beautiful. Because of this, we're coming into the ombre mascara era, which has become all the rage on TikTok.

What's so great about ombre, in all its forms, is that it allows people to not have to commit to just one color because it grows out and evolves perfectly. "Ombré can last a long time depending on the type of highlights you start with and personal preference of how much root you prefer," celebrity and editorial colorist Jafra Bryant told Byrdie about ombre hair. "Roughly, the average person can push an extra four to six months with the exception of one shorter and less expensive maintenance visit in between to maintain a smooth ombré look."

Of course, eyelashes don't need a grow-out stage (unless you opt for extensions, which are always gorgeous). But that doesn't mean that ombre mascara isn't the look you need, want, and the makeup choice that just might change your life for the better right now. 

Like anything ombre-related, this look is all about going from light to dark, adding volume, shades, and intensity — no matter what colors you choose. Granted, as an eyelash method, it's not as simple as putting one color and heading out the door, but as you know: practice makes perfect. So, don't hesitate to grab your favorite mascaras and lock yourself in your bathroom to bring this look to fruition.

"Begin by applying a deep-black voluminous mascara ... just at the root of the lashes, sliding the wand back and forth to create dimension," makeup artist and Tom Ford Beauty Specialist Allan Aponte told Refinery 29. "Then, apply a lighter-colored mascara from the middle to the tips." This will both magnify and intensify your eye look. "It's a simple way to incorporate interest and color to highlight the eyes."

Again, this isn't something that you can create immediately. It will take practice, not just with color, but with layering to reach volumizing perfection that truly pops with a variety of shades. 

Once you know how to do ombre mascara, it's then all about the colors. For the office, a brown-to-black ombre is an easy way to give off a natural spice. At night, get creative and do multiple shades of one color, like orange or yellow, or show your Pride by doing a rainbow that starts with red and makes its way to purple.

No matter what ombre you choose, you'll want it to be the star of your makeup. While you might be inclined to combine your watermelon-inspired pink-to-green ombre mascara with other bright eyeshadow on the lids, pause and think about it. Do you want to steal the show from your ombre mascara? After all, you invested time and creativity into it and you want to showcase it. If this is the route you're taking, you may want to opt for subtle eyeshadows and liners. However, you might be someone with a huge personality who believes more is always more. If that's the case, then lean into it and let yourself go overboard. The point is to have fun with ombre mascara and not be afraid to experiment. 

Of course, black mascara will never, ever go out of style, so if you're content with sticking to a trend rife with timeless sophistication, then black and similarly natural mascara shades are for you. But if you want to kick things up a notch, even just for one day, ombre mascara will do just that.