Here's What Went Down With Lace Your Face After Shark Tank

Dermovia's Lace Your Face was a huge hit on Season 9 of "Shark Tank." Founder Anita Sun and co-founder Mariella Scott pitched their unique product that promised all of the benefits of a serum without wasting your time holding up a flimsy face mask. What made Lace Your Face so different was the fact that the cotton, compression mask came with ear loops, so a person could enjoy a face mask while being able to move around. Instead of being forced to lay back while enjoying a face mask, someone could do yoga or tend to chores. Sun was a medical esthetician and helped burn victims by treating them with a cotton gauze mask that kept the skin compressed while supplying it with nutrient-rich solutions and deep hydration. The two entrepreneurs applied this idea to skin care for everyone, and Lace Your Face was born.

Sun and Scott are by no means the first entrepreneurs to pitch skincare to the sharks. Love & Pebble is a skincare line that specializes in little ice pop face masks; while they didn't land a deal on "Shark Tank," Love & Pebble is growing by the day. Glow Recipe, a Korean skincare line, has absolutely exploded, even without an investor from the tank. PROVEN skin care is another very successful line that gained traction thanks to appearing on the ABC show. Clearly, skin care lines get that added glow from the "Shark Tank effect," and Lace Your Face was a happy recipient of that, too!

Lace Your Face founders Mariella Scott and Anita Sun pitched their brand on "Shark Tank," asking for $350,000 in exchange for 10% of their company. They explained that each mask sells for $15 and costs about $3 to make; they also sell the masks in kits of four for $55. The entrepreneurs explained that they had both utility and design patents on the masks, and that a customer could use the same mask twice before disposing of it. Their lifetime sales at that point were $1.3 million.

After Scott and Sun demonstrated how to wear the masks, the sharks tested the products as well. TV personality and mogul Bethenny Frankel was a guest on that particular episode of "Shark Tank," and she bit. While sharks like Robert Herjavec, Daymond John, and Mark Cuban pulled out, Frankel offered $350,000 for 30% but insisted that the 4-pack mask set sell for closer to $39.99. The duo countered Frankel's offer with a bid of $350,000 for 15%. Just as things were starting to heat up, the two founders told the sharks that they had a million-unit order that was about to finalize; at this information, Lori Greiner jumped in too. She agreed to front the money for 15% of Lace Your Face, and Sun, Scott, and Greiner had a deal. 

It's happened once or twice where a deal that was made on "Shark Tank" falls through off camera. However, when it comes to the happy partnership between Mariella Scott and Anita Sun of Lace Your Face and Lori Greiner, there's a happy ending. We know this because Greiner features the brand on her website, which is an obvious sign that it's a done deal.

A few things changed rapidly for Scott and Sun after "Shark Tank." In a video shared on YouTube called "Beyond the Lace: Life After Shark Tank," Scott and Sun gave fans an update on the one year anniversary since their episode aired. The founders said that after their episode, they completely sold out everywhere. They added the exciting information that they expanded their product line to include dry masks. These new masks also have ear loops, but they're waterless in order to more effectively distribute active ingredients into the skin. They also mentioned their close collaboration with Greiner in their update video, so it's further proof that the deal went through and that they have a generative relationship. Lace Your Face also rebranded, and after "Shark Tank," they started going by Dermovia. However, they kept their catchy tag line for their classic cotton masks, so any of the OG facial treatments are still called Lace Your Face.

There's no slowing down for Anita Sun and Mariella Scott. As they've navigated the skin care world after their success on "Shark Tank," they've expanded their brand shrewdly. They launched a line of moisturizers and serums called Skin Cycle, also available on their website. Plus, they didn't take Bethenny Frankel's advice of dropping the prices of their products. And they've received a lot of buzz! Celebrity makeup artist Jeffree Star posted a review of their lace masks. 

One of the most exciting expansions that Dermovia has made is their Rice Sake Series. Founder Sun explained on the brand's website that she lived in Japan as a child, and wanted to bring that care and attention to skin health to her brand. So the Rice Sake Series, which includes masks, cleansers, moisturizers, and eye cream, all reflect that personal history that Sun had with Japan.

While the brand is well-loved and thriving, some fans of "Shark Tank" complained that the products are a little too expensive for what are ostensibly disposable face masks. Yes, customers can use the mask twice, and the compression-design sets the masks apart from standard masks, but some people felt it was too pricey. "I get that their mask design is different than the norm, but $15 for a regular mask is crazy, unless there's something special in their serums that I missed?" one person wrote on r/sharktank on Reddit. But besides the price for a few fans, Dermovia has been a hit.

Things continue to move along for Dermovia and their Lace Your Face masks. The band has an active presence on social media, with over 20,000 followers on Instagram. They advertise the fact that their skincare is natural, and their signature lacy face masks are pretty visually catchy, so they've got no problems drumming up interest online. The brand also frequently has sales for events like the founder's birthday, or promotions like a free mask when you join Dermovia's mailing list.

Anita Sun's LinkedIn page notes that she is the Founder & CEO of Dermovia, and that this is her sole occupation. It's also worth noting that Mariella Scott is not listed on the brand's LinkedIn page, and her X account last mentioned Lace My Face masks in 2015. Perhaps she's moved on to other ventures, or she may be a silent partner. Whatever the case may be with the founder and co-founder, Dermovia isn't going anywhere, and will continue to expand its charming mask and skin care line.