Is Blake Lively's Hair Care Line Blake Brown Any Good? TikTok Weighs In
Blake Lively has had her hand in many buckets throughout her career. From acting and directing, to producing and writing, the "Gossip Girl" alum has proven herself a multi-hyphenate talent in the film and television world. However, the latest Lively venture that's caught the world's attention is her hair care brand, Blake Brown. Following a flurry of drama surrounding her press for controversial film adaptation of Colleen Hoover's "It Ends With Us," the beauty line has come under some scrutiny. Much this has to do with the fact that the A-lister shamelessly promoted the hair care line during the film's promotional tour, which drew ire from many fans who saw the move as an inappropriate given the movie's sensitive subject matter.
Of course, whether or not it was a PR faux pas on Lively's part to engage in some marketing may be an endless source of debate. But what is for certain is that people have mixed opinions about the brand. Lively, is of course far from the only celebrity to front a beauty brand. Industry peers like Hailey Bieber and Selena Gomez are titans in the makeup world right now, while Beyonce recently launched Cecred to glowing reviews. But with all the drama about Lively's decision to highlight the brand, one can't help but wonder –- is it even worth trying? Well, judging from the reactions on social media, it seems like the reviews are at best mixed, and at worst, d—-ing. On TikTok, one user called jubileedawns went as far as to share a video PSA urging followers to avoid purchasing any products from Blake Brown, citing damage after using them.
Reviewers say Blake Brown hair products smell amazing
Blake Brown's claim to fame is that its products are sulfate-free; in case you need a reminder, sulfate is an ingredient commonly found in soap that can dry your strands out and cause your hair to feel waxy. The brand's Wild Nectar Santal shampoo in particular claims to deliver all the benefits of a regular shampoo without this chemical, while adding a boost of shine. It also boasts a fruity, figgy scent. The latter appears to be the big standout feature for many. User RachelTiller shared one video documenting her experience using Blake Brown products and praised the products' "warm, earthy scents," that lasted long after use.
However, beyond the pleasant aroma, according to several users, the product itself doesn't live up to its hair health claims. "My hair has never been this dry in my life," said one reviewer, who claimed they experienced negative results after using the shampoo line for a week. They added that the product also flattened their hair pattern and made it look like straw. In the comments section for the video, many TikTok users who tried the product agreed. One even joked in the comments that the brand's tag line should be a play on Lively's movie and be called "Split Ends With Us." Meanwhile, one user who tested the dry shampoo said that while it did a great job removing oil, it left a "sticky residue" on their scalp.
@jubileedawns If Green Lantern made a haircare line 💚 #blakelively #blakebrown #haircare #review #hair #curlyhair
However, some reviewers say whether you like Blake Brown comes down to your hair type
Despite the numerous negative reviews with high view counts, some people have had positive experiences with Lively's hair care line. From the looks of it, whether the products work for you likely depends on your hair type. For what it's worth, Blake Brown does offer a standard conditioner, but rather, a hair mask. Lively herself has gone on record to say she doesn't use regular conditioner because she finds them to be "diluted" versions of masks. Indeed, using a regular hair mask can help nourish dry hair, so it's possible Lively is on to something here. One user, eamillerr shared they had a positive experience with the products, noting that the hair mask felt lightweight and creamy on their short, curly hair. Hair stylist @Ladresserhair also gave the mask high marks, emphasizing in their review that it lathered well and made their hair "feel strong."
@ladresserhair What do you all think of the nee #blakebrown products? Overall its a yes from me. The product itself is good, though the packaging is not it. #target #haircare #hairtutorial #hairproducts #hairstylist #blakelively @beautylaunchpad
Equally worth noting is that Lively's hair care line may be best suited for those who share a similar hair type to Lively herself, who has naturally wavy hair. Another user provided a more nuanced review, noting that while the products didn't work for their specific, 4c curly hair type, that didn't necessarily mean they were useless. Another reviewer said that while some products, like the dry shampoo, aren't worth the buy, others, like the shampoo, are a fine, budget-friendly option.