Taylor Swift's Most Iconic Eras Tour Outfits, Ranked

After nearly two years, the Eras Tour is officially over. In total, Taylor Swift sang, twirled, and strummed wearing more than 60 unique outfits as she played her way through ten different albums, with occasional surprise song shoutouts to her self-titled debut album. Throughout the night, Swift spun back through time with an ambitious set list that spanned her entire career — now more than 17 years long — and included more than forty songs. Each album was represented onstage with at least one unique look, appropriate since each has its own defining aesthetic. By the evening's end, Swift was often left rocking her naturally curly hair — a visual cue of how transforming her journey through her eras has been, both onstage and in real life.

Wardrobe pieces from designers like Alberta Ferretti, Roberto Cavalli, Vivienne Westwood, and Versace helped transport audiences back in time to each of Swift's albums, from the playful country pop of "Fearless" and romantic drama of "Speak Now" to the ebullient pop of "Midnights" and the angst of "The Tortured Poets Department." We took it upon ourselves to comb through every ensemble in the global superstar's glittering tour closet to find the defining looks that have come to be most synonymous with Swift's record-breaking tour.

Taylor Swift's wardrobe for her "1989" set might have been her most variable. During the tour's initial stages, she alternated several coordinated and beaded Roberto Cavalli sets. Eventually, she introduced a slightly different silhouette — coordinated sets with a more fit-and-flare shape — in a wider selection of colors that she often mixed and matched. Perhaps because it was the least consistently-styled era across shows, it's hard to point to it as a defining look for the tour, nor was it a particularly obvious callback to the short hair moments and "bright lights, big city" energy of the "1989" album release cycle.

Still, in some ways, Swift is at peak pop star when she wears Cavalli's bejeweled sets, and it's hard to deny how iconic she looks.

For fans, few moments of the Eras Tour were more significant than Taylor Swift donning a sequined red overcoat by Ashish to perform the ten-minute version of the beloved song "All Too Well." The look itself is underwhelming, as it does little to call back to the vibes of the album or the aesthetics of the original era. Instead, Swift offered up a literal reference to the "Red" album. It's less nostalgic than, say, the visual cues of the "Fearless" set. Still, this look deserves a mention because it was Swift's first opportunity to finally perform this version of the song live since its 2021 release as part of "Red (Taylor's Version)." The original song was a long-time fan favorite, though it was never a single, and the extended release has become particularly cherished. So while the coat may be unremarkable, it lives on for its connection to this remarkable moment, which came to capture the magic of the Eras Tour for many fans.

For her journey into the fairyland world of "Evermore," Taylor Swift donned a custom-made Etro gown in a cozy shade of marigold — capped with a green velvet cape for the witchy number "willow." The embroidered, tiered gown would remain one of her consistent looks from night to night, though she occasionally alternated it with a metallic gold version. "Evermore" proved to be one of the tour's most immersive sets, in part thanks to Swift's cottage-core wardrobe choices.

For the singer, who entered the Eras Tour with four never-toured albums, the Eras format offered a chance to enter worlds she had never before shared with her fans. Perhaps for that reason, those aesthetics were particularly defining for the set and especially memorable for Eras audiences.

Alberta Ferretti designed the dreamy, bohemian gowns that Taylor Swift wore to perform songs from her album "Folklore." Throughout the tour, Swift wore variations of the dress in a range of colors, including moss green, sunshine yellow, blush pink, and sky blue. The earthy palette suited the stripped-down quality of the album and allowed Swift to run, jump, and — most memorably — fall to her knees to perform "august" (another moment Eras Tour moment that regularly made it onto TikTok).

"I have always been fascinated by women who constantly question and challenge themselves and Taylor, with her work, has demonstrated to be a multifaceted artist, able to constantly transform and evolve," Feretti told Marie Claire. The designer worked with Swift to craft dresses that enhanced her onstage performance. The dramatic highs and lows of "Folklore" were punctuated by Swift's swishes and twirls, making this a key Eras Tour look — perhaps best epitomized in the ethereal creamy white that Swift wore to kick the tour off in Glendale, Arizona.

For a return to her "Fearless" high school years, Taylor Swift slipped into a flapper-esque mini dress. Variations of this dress all incorporated excesses of fringe and sparkles, with versions crafted by a range of A-list designers including Roberto Cavalli and Naeem Khan. Paired with glittering knee-high boots from Christian Louboutin, they call back to the mini dresses and cowboy boots of the era that helped transform her from a country singer into a global pop sensation.

But out of every shimmering fringe dress that Swift debuted, it's this golden Cavalli number that best captures the original era, bridging the singer's roots with her bright present-day.

Following the release of "The Tortured Poets Department," Swift incorporated a new era into her setlist — one that foregrounded the album's signature aesthetic of white with black accents. The centerpiece of this new set? A white taffeta Vivienne Westwood gown with Swift's lyrics scrawled across the voluminous skirt. For Swift's most Victorian-coded and literary work yet, the look featured short gloves, a glittering pearl choker, and short lace-up ankle boots by Christian Louboutin.

Throughout the set, Swift varied her look, introducing a military jacket over the gown, or swapping into white or black separates with a tuxedo jacket. But it's the Westwood gown, from a London label with deep roots in the angst of punk, that defined the set and, by extension, the Eras Tour.

"Speak Now" got the shortest set of the Eras tour with just one song, "Enchanted," performed (or two for fans who saw the tour while "Long Live" was part of the setlist). Short or not, this costume change packed a punch, revealing the pop star in a voluminous ballgown perfect for the era's romantic vibes. Most variations stayed true to the album's signature purple color but Swift appeared in a few variations in pastel blue and pink, by a rotation of designers including Elie Saab, and Reem Acra.

The princess ballgown is best captured in this confectionary dream dress by Nicole + Felicia that Swift wore in Singapore that's trimmed in sequins — perfect for belting some of the most romantic lyrics the artist has ever penned. The drama of the dress, from its high-volume silhouette to the sweeping nightly reveal, makes it an unforgettable Eras Tour look.

Though Swift rotated through a variety of colorways for almost every set, she stayed surprisingly consistent when it came to the "Reputation" era. For nearly every show, she rocked a one-sleeve, one-leg Roberto Cavalli bodysuit in red and black. The dramatic, sequined style was a perfect continuation of Swift's 2017 snake motif — a callback to the darker days of her career.

Swift was committed to this singular look, ultimately only debuting one variation on October 18, 2024, at Hard Rock Stadium in Miami, Florida. The late-tour bodysuit was a gold and black spin that featured a more defined snake head that, to the disappointment of many fans, did not accompany an announcement of the still forthcoming release of "Reputation (Taylor's Version)."

But it's the red and black version — so uniquely unchanging within a set that rotated colors on a near-nightly basis — that came to be one of the tour's most defining looks.

In a rotation of midnight blue bodysuits that Taylor Swift wore to close out each night's final suits, the bespoke bodysuit from Zuhair Murad came to be emblematic of the Eras Tour. The singer wears this fringed suit with knee-high Christian Louboutin boots and a sparkling garter to perform "Vigilante S***." The song, with its sultry choreography, regularly made it onto social media, making this look familiar to folks who didn't attend any shows.

Swift varied this wardrobe change several times throughout the tour, introducing some sexy new cutouts and some variations by Oscar de la Renta. But this look, added to the "Bejeweled" singer's rotation during the Paris stop, is peak "Midnights," from the strategically placed cutouts to the delicate beading.

Ultimately, no Eras Tour look is more iconic than the "Lover" bodysuit. It's peak pop star, from the thick coating of sequins to the coordinated Christian Louboutin boots. Taylor Swift began each night of the tour shimmery in one of four bespoke suits by Atelier Versace, emerging triumphant from beneath the stage in the candy-coded colors of the era. In the end, it's this bodysuit — emblematic of the blissful, in-love album that Swift never got to perform — that set the tone for each night of the tour and that came to most represent Swift's victory lap of a tour.

To create our ranking, we looked at Eras Tours outfits that held special significance to the tour as a pop culture phenomenon. The looks were the most likely to reach even non-Taylor Swift fans, either via viral social posts or legacy media. To make the list, looks needed to be dramatic onstage while capturing the magic and nostalgia of the original album. For pieces that appeared with multiple variations or colorways, we endeavored to select a version that seemed to best embody the spirit of the look. Thought was given to the look's popularity as a costume for Swift fans attending the shows, as a measurement of its reach, symbolism, and staying power. We considered both the impact of the piece onstage, as well as the garment's capacity to evoke a distinct time and place, in hopes of capturing the looks that were most likely to resonate with Swifties, even after the Eras Tour is over.