Here's What Went Down With Shower Toga After Shark Tank
"Shark Tank" season 10 brought in one of the show's most memorable entrances, which included a middle-aged man in pigtails, a tutu, and wings known as "The Dirty Fairy," who threw mud and sand on two people wearing what looked like garbage bags, USA Today recapped. The group turned out to be Shower Toga founder Kressa Peterson's husband and two kids, who were wearing the togas she designed to be used for changing, showering and redressing. The unisex togas are made from five ounces of coated and wearable nylon. Peterson came up with the idea after becoming an avid Spartan racer following a breast cancer diagnosis in 2012, according to her LinkedIn page.
Spartan races, which consist of mud runs and obstacle courses, can be very messy. Peterson explained though she enjoyed her new lifestyle, she didn't like the discomfort of the dirt and sweat. She added that there were clean stations and hoses to shower off with, but no places to really change or get a good shower, which inspired her to create a solution of her own.
Peterson says the first shower toga was made from a cloth diaper. Believing people would think she's crazy, she was surprised when 20 people asked to borrow it. Six months later, Peterson was able to refine her design and source manufacturers.
What happened on Shark Tank?
Kress Peterson's LinkedIn page added that it took 16 months for her to land a spot on "Shark Tank." On the show, Peterson asked for an $80,000 investment for a 33% share of the company. Shower Toga's total sales prior to appearing on the series had been $80,000 with each toga selling for $35 per unit, despite only costing $3 to make. Peterson added that she had received a preorder of 1,000 units prior to coming on the show.
Despite Peterson's profit margin, the sharks were hesitant to invest, with Kevin O'Leary being one of the first to drop out. Other sharks dropped out, but were concerned about Shower Toga's growth potential. In the end, Mark Cuban and guest shark Alli Webb offered $80,000 for 40% equity, which Peterson accepted without a counter offer.
Shower Toga after Shark Tank
It is not clear how much Shower Toga's sales grew following "Shark Tank," but as of 2025, the company appears to still be going strong. They are even being sold by Spartan, the race that inspired Kressa Peterson to create the product in the first place. Shower Toga's website states that each toga retails for $40-$50 and is available in several colors and plus sizes. They are reusable and machine washable and can double as a bag for dirty and wet clothes, the website said. They can also be used for tent camping, scuba diving and snorkeling, assisted living, RV and van life, and even for dogs after they get muddy during a walk or hike. Shower Toga also expanded its products by creating "Shower To-Go," which is a portable shower that can be used in conjunction with the shower togas and retail for $30.
In an interview with Spartan for its "Spartan Spirit Awards," Peterson expressed her gratitude for Mark Cuban and Alli Webb calling them "very hands on and I'm in touch with them several times a week." She added that the sharks really want to see entrepreneurs succeed and can tell who are really self-driven, she said that if Shower Toga doesn't become a household name "I have no one to blame but myself."