Here's What Went Down With Tucky Belt After Shark Tank

Brooke Knaus had the sharks biting at her invention that would help people turn their tops from drab to fab. Appearing on Season 14, Episode 22 of "Shark Tank," Knaus, former Miss Vermont 2009, presented the Tucky. 

After Knaus had her second child (she shares both children with NASCAR Hall of Famer husband Chad Knaus), she felt disconnected from her "pre-baby body," she wrote on the Tucky website. Knaus said she began wearing matching sweats and tucking the tops into her bra with the hope of creating the illusion of an hourglass figure. While doing so really improved her self-esteem, there was an issue: her tops kept slipping out, which inspired her to create the Tucky in 2021.

The Tucky is an adjustable elastic belt you can tuck your shirt into, with silicone straps on the belt that help prevent the clothes from slipping out. So essentially, it can turn just about any top into a crop top, a great option for summer when paired with oversized pants. The Tucky can also help you shorten a longer shirt, if you want it to sit a bit higher. Knaus took her invention to the tank and had two sharks fighting for a bite.

When Brooke Knaus brought Tucky to "Shark Tank," she asked the sharks for $70,000 for 30% equity, demonstrating the product by wearing a white button-down tucked into her invention, along with a pleated pink skirt. Knaus had already generated $60,000 after being in business for only six months, with a net revenue of $40,000, since the Tucky only cost $5 to produce. Despite the numbers, three sharks dropped out, including Barbara Corcoran, who felt like crop tops would just be a trend. So that left Kevin O'Leary and Daymond John.

Both men made an offer of $70,000 for 40% equity, but it was John who came out on top when Knaus asked them if they were willing to reduce equity to 39%, and he accepted the deal. "He's worked in fashion for so many years, so I think he understands what Tucky can do for a woman's wardrobe," Knaus said of John, who is the founder of the clothing line FUBU, in an interview with Axios. The product could certainly make it easier to create a colorful capsule wardrobe, since it helps change up the fit and style of various tops. 

Following Knaus' May 2023 appearance on "Shark Tank," Tucky sold out of all its available inventory in just 12 hours, and began accepting hundreds of pre-orders — much like physical therapy equipment brand, MyoStorm, which also benefited hugely from the exposure it got on "Shark Tank." "I know there are no guarantees in life, but I think [appearing on "Shark Tank" is] going to be the biggest blessing we could ever ask for," Knaus told Axios. 

Later, in August 2023, Knaus noted that she still kept in touch with the "Shark Tank" producers during an appearance on "Your Day With Anna Kooiman." The biggest challenge that she faced following the episode, Knaus said, was maintaining inventory.

With customers lining up, Knaus expanded her products to include the "Stitchy," an on-the-go stitching tool that is supposed to provide quick fixes like tightening cuffs, creating temporary hems, pinning clothes and more. Like the Tucky, the Stitchy retails for $30. Tucky was also featured on "The Today Show" in June 2023, where viewers were offered a discount. It seems safe to say that the Tucky appears to be more than a trend.

As of February 2025, Tucky is still open and its website is still active. The product is also now sold worldwide. On Instagram, Tucky has over 15,000 followers. Knaus uses the account to share photos of diverse women in many shapes, sizes and colors, along with herself, sporting the Tucky. 

Knaus is continuing to improve and expand the Tucky brand, debuting the Stitchy 2.0 on TikTok in November 2024. In the 20 second video, she noted that she had been listening to the issues people had with the original Stitchy. In the new and improved version, Knaus says the stitches are stronger and the trigger is smoother, adding that the company "focused on the unboxing experience," including a pink bag that can be used to store the device. 

In another TikTok from February 2025, Knaus asked her followers for business advice, specifically if she should consider renaming her company since it has expanded beyond offering just the Tucky. In the video, she also mentioned that a new product would be coming in the summer, but she did not specify what it would be.