Here's What Went Down With Byoót Company Swimsuits After Shark Tank

Beach days and water parks are fun until you have to go to the bathroom in a drenched swimsuit. While men may simply have to pull down their pants, for women, it's not as simple. Women's swimsuits tend to be more fitted, so it's quite an unpleasant task. We've all been there, and that's where Elyce and Nathan Billany saw room for a problem to be solved just like Leila Shams did when she founded TA3 Swimwear.

The yearning to solve this problem came from Elyce's first-hand experience on a trip to Jamaica. She found it frustrating to constantly struggle to take off her swimsuit in the bathroom. That's when Elyce shared her idea of button-up swimsuits with her husband, Nathan. In Jamaica, she began sketching potential swimsuit designs in a button-up style, and the rest is history. When they returned from the trip, Elyce sought out a manufacturer in New York, and soon after, Byoót Company Swimsuits came to life.

Once they received their final sample in June of 2018, the husband and wife duo pitched their idea on Kickstarter and successfully raised $30,000, which helped them get their business officially on its feet. When they started making sales, it was time for them to take a shot and pitch again — this time, to the Sharks. On "Shark Tank," the couple revealed they had reached $10,000 in lifetime sales at the time of their pitch. Their growth was stunted due to the pandemic, but Elyce said they started offering virtual fittings on their website which received positive feedback from customers. They came on the show with hopes of finding a Shark that would be able to guide them with marketing and sizing strategies to further grow their business.

Byoót Company Swimsuits and its founders, Elyce and Nathan Billany, appeared on Season 12 Episode 14 of "Shark Tank" in hopes of finding an investor. They were seeking $50,000 for 30% equity. The Sharks clearly enjoyed the Billanys' pitch and liked the duo, but not many were willing to go as far as investing in their company. Sharks like Mark Cuban and Lori Greiner felt it wasn't the business for them, so they dropped out. Kevin O'Leary was blunt as he implied the business wasn't going to be successful. A lot of fans agreed with O'Leary on the Shark Tank subreddit as fans expressed they weren't a fan of how the swimsuits looked.

Just as it seemed none of the Sharks were going to bite the bullet, the guest investor came to save the day. Self-made jewelry entrepreneur, Kendra Scott, wanted in. However, she had something else in mind instead of the original offer from the couple. Scott offered the duo a $50,000 loan at a 10% interest rate, to be repaid within three years, in exchange for 5% equity. The Billanys gladly accepted her offer.

After the show aired in February of 2021, Byoót Company Swimsuits gained a lot of traction and announced they had sold out of the designs they offered! This was enough for them to go and seek more funding and start another Kickstarter campaign two months after the show and promised to offer a wider array of sizing (up to 5XL) by July 2021. Unfortunately, the campaign was far from successful as they had only reached $1,622 of their $35,000 goal. Up until January of 2022, the company was advertising their swimsuits on Instagram, but there was no sight of swimsuits in more recent posts and their Instagram was nowhere near being considered active. 

We were also hoping to give you an update on whether or not the deal with Kendra Scott closed post-show, but there were no official details on this matter. Although, there was a more recent post on their official Instagram from 2024 in which they referred to the jewelry mogul as "the queen" and included a quote from her. Perhaps they did close a deal, and if not, it's obvious they still have a lot of respect for the guest Shark who invested in other companies on the show, such as Sugardoh Hair Removal.

As of February 2025, it doesn't seem like Elyce and Nathan Billany were able to keep their promise to offer more sizes as the biggest size offered is an XL. In fact, there is no dedicated section to shop the swimwear on the website, and the ones they do offer have limited sizing availability — most pieces are marked as sold out.

In addition, both their official Instagram and website have dropped "Swimsuit" from the company name and advertises itself as, Byoót Company. It also seems as though they've had a total pivot in their business model and they're no longer a swimwear company, but a consulting company. One that focuses on teaching people how to pitch their business ideas. The homepage of the website also has photos of Elyce and Nathan taking the stage and doing motivational talks to help people master the art of pitching. They've even come up with a new catchphrase, "Pitch Yourself Byoo-tifully." 

Also, according to her LinkedIn, Elyce began working as the Director of Marketing for a bank in early 2021. She's been leading some game-changing initiatives for the bank such as creating a program called, Bank Tank, in which participants pitch their ideas and get a shot at winning $20,000 to help fund the start of their entrepreneurial journey. How cool is that? It's inspiring to see her continue the hustle not just in her entrepreneurship journey, but by helping others achieve their dreams, too.