Here's What Went Down With Kaan's Designs After Shark Tank

Kaans Designs was founded by couple and parents of three Ashley and Kenny Green as a lifestyle clothing brand to help families capture precious memories. The brand creates T-shirts, sweatshirts and sweatpants for men, women and children in various colors. Kaans made a name of itself with its clever sayings and affirmations for grandparents, boy-and girl-moms and dads, some of which come in matching sets that are perfect for those family photoshoots.

According to CNBC Make It, Ashley began working full-time on the brand in 2017, and she told the publication that Kenny would switch between working full-time with the brand and a different full-time job. The Journal Gazette noted that Ashley has experience as a former high school English teacher, while Kenny came from a social work background — which are great foundations for their fun family-based business. And their hard work would go on to pay off even before they tipped their toes into those "Shark-infested" waters.

Most businesses that appear on "Shark Tank" have some truly inspiring stories that get us in our feels, and Kaans Designs is no exception.  According to the brand's website, Ashley Green said losing her mom as a young adult (and on Mother's Day, no less) made her realize that she did not have any pictures of them together. She added that her mother's self-esteem issues made her wary about taking photos, but she noted that kids don't care about weight, outfits or makeup — they love their parents unconditionally and said "that love deserves to be captured."

Kenny Green also experienced loss, as he said on the brand's website, because all of his childhood pictures had been lost in a house fire. He says that is why he is "obsessed with documenting all the moments" with his children.

According to CNBC, the couple launched their company from their garage in Fort Wayne, Indiana using a $200 investment from Ashley's dad, and they became a huge hit. Prior to their November 2024 appearance on "Shark Tank," they had been featured on "Oprah's Favorite Things List" in 2020 and 2023. Ashley told 21Alive that a "Shark Tank" producer reached out to them, which she said was so shocking that she thought it was a scam!

When Ashley and Kenny Green appeared on "Shark Tank" in November 2024, they asked the Sharks for $75,000 in exchange for 15% equity in Kaans Designs. The couple told the judges that they struggled to keep up with demand, and they wanted to expand their line of products. And with the popularity of their brand, they assured the sharks that Kaans Designs could end 2024 with $300,000 in sales.

Kevin O'Leary and Daymond John dropped out because "they felt Kaans Designs did not need an investor to grow," CNBC reported. John even estimated that the company could one day be worth millions. Lori Greiner dropped out because she said she did not know much about the fashion industry. It was Todd Graves, founder of the wildly popular Raising Cane's Chicken Fingers and guest shark, who offered a $75,000 loan in exchange for 10%. It was an offer Mark Cuban felt like he could not upstage, prompting him to drop out.

In addition to the monetary offer, Graves asked John to join the deal as a mentor for the couple, as he found his own success in the fashion industry with his popular apparel brand, FUBU. John agreed to be a mentor, and, of course, it was an offer that the couple could not refuse. So they took the deal.

Following Ashley and Kenny Green's appearance on the show, the Kaans Designs website saw a "significant increase" in website traffic, Shark Tank Recap, a blog not officially affiliated with the show, said. There are no numbers available to show the impact on their sales figures, but as of 2025, their brand website is still up and the couple remain active on their social media.

On their Instagram, which has over 33k followers, they share photos of their family, as well as a spectrum of families that have chosen to wear their apparel to capture their own memories, which has to be such a beautiful thing for the entrepreneurs.

According to CNBC, after the show, Ashley called the experience "a dream come true," adding, "this is just a testament to keep going and you can do things outside of your home, you can do them in your garage, you can reach the world."