5 Celebs Who Love Minimal Makeup (Because A Full Beat Isn't For Everyone)

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It's no secret that the drastic way makeup trends have changed from 2015 to 2025 has continuously kept beauty aficionados on their toes. While full-coverage foundation and matte lipstick dominated the 2010s, dewy skin and sun-kissed highlights shuffled in the 2020s, marking a notable transition from full beats to natural-inspired looks. This aesthetic shift parallels the rise of clean beauty and intense skincare, with the toner-heavy Korean 7-skin method gaining traction online, and brands like Glossier and Rhode Beauty exploding in popularity. 

There are plenty of celebrities who still rock bold eyeshadows and glam beauty on the red carpet, but several stars have adopted — or even popularized — the minimal looks that have come to define the early 2020s. Some Hollywood figures use minimal products to achieve these looks, while other celebs emphasize dewy skin care and lightweight products. Either way, the look aims to elevate natural features while appearing effortless. 

That being said, it's important to note the downsides of minimalist beauty. In addition to criticisms of the TikTok-viral clean girl aesthetic, critics have pointed out that celebrities and influencers associated with natural makeup looks have the time and money to invest in skincare practices and cosmetic procedures that contribute to their seemingly effortless beauty. If you're not a fan of wearing a full face of makeup, you can take inspiration from celebs who love the natural look, but keep in mind that a lot of behind-the-scenes energy and resources go into maintaining their minimalist aesthetic.

Effortless It-girl Zoe Kravitz is first up on our list of minimal makeup lovers. The "Blink Twice" director doesn't limit herself to natural makeup looks, having sported bold eyeliner shapes and grunge-inspired smokey eyes, but she's become known for her easygoing, model-off-duty approach to beauty. "I really think [makeup] is a tool to highlight the qualities of yourself that you love," she told Allure in 2020. "You want it to feel subtle, you want to feel special, and you want it to feel like you."

Kravitz broke down her everyday routine in a 2021 Vogue interview, with the base of her makeup look consisting of mattifying primer, purposeful concealer, and blush on the eyelids and cheeks. The star goes on to add some defining liquid eyeliner, a touch of highlighter, and some matte lip product. In addition to sharing some of her high-dollar skincare recommendations, such as Retrouvé Face Serum, the Hollywood figure also emphasized her holistic approach to skincare and beauty. "I really think that beauty really starts from within, from your health, your gut, your beauty routine, your skin routine, being hydrated," she said. "And then you don't have to use makeup to cover yourself up, you can use it to highlight."

Next, Hailey Bieber has become synonymous with the minimalist makeup aesthetic, popularizing trends like iconic glazed donut nails and the dewy, sun-kissed skin look. The model also launched Rhode Beauty in 2022, releasing three skincare items before expanding to include a curated selection of makeup products in 2023. The brand emphasizes the hydrated, dewy appearance that is heavily associated with the clean girl aesthetic and no-makeup makeup looks, with Bieber swearing by products like the Peptide Glazing Fluid. "I'll never depart from wanting that glazed, glowy, dewy skin, I feel like it's so fresh and natural," she told Elle in 2023.

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quick everyday vibe ✨ skin prep using Environ, @rhode skin @EltaMD Skin Care ✨ makeup using @ABH Cosmetics @Dior Makeup @makeupforever + rhode

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While skincare is a major part of Bieber's beauty routine, she maintains that she prefers to keep it simple when it comes to makeup. "I like things that are just easy, and take 5 or 10 minutes to do and then you can be on your way," she said. "I need things that are quick, I get impatient with myself!" The Hollywood figure shared an example of a quick makeup routine on TikTok back in 2022, using products like Clear Brow Gel from Anastasia Beverly Hills and a Dior blush in baby pink. "On a day-to-day basis if I wake up and do my skincare routine, I'll put my SPF on, and then I'll just put on a pinched looking blush, brush up my eyebrows and use the Rhode Peptide Lip Treatment," she summarized with Elle.

Gen Z icon Olivia Rodrigo has expressed her penchant for laid-back beauty looks, with the "Vampire" singer first partnering with the minimalist brand Glossier back in 2022. "Less is more with skin care and makeup a lot of the time and I've found when I keep things simple I feel the best too," she told Vogue. "I love a natural and glowy look — when your skin just shines through, which is like, Glossier's whole thing, and I love that." In a beauty routine video with Vogue, the singer-songwriter shouted out the brand's lightweight concealer and viral eyebrow gel, but her beauty process has naturally evolved.

Throughout her "Guts" album cycle, Rodrigo rocked a winged eyeliner and red lip combo, a signature look that became a key part of her partnership with Lancôme in 2024. The campaign emphasized the Caprice de Rouge color of the brand's L'Absolu Rouge Cream Lipstick alongside their Idôle Liquid Eyeliner; two products you could use to channel the star's go-to beat. Even though she's changed things up over the years, Rodrigo maintains the simplistic approach to beauty that marked the beginning of her career. "I started experimenting with makeup at 13," she told The Pop Blog. "It felt like this amazing new way to express myself, like a kid in a playground switching identities. Now, my look is simpler but still personal — lined eyes and moisturized lips are my signature."

Kylie Kelce, wife of former Philadelphia Eagles player Jason Kelce, marks another addition to our list of minimal makeup lovers. The former college athlete opened up about her pre-show routine for her podcast "Not Gonna Lie with Kylie Kelce," revealing that her basic makeup look can be attributed to her lack of time. "It's usually 5 to 10 minutes past the time I was supposed to be here," she explained. "I then proceed to frantically do my makeup while we go through our rundown." Kylie revealed that her most basic look includes CoverGirl Lash Blast Volume Mascara, bareMinerals powder foundation, and lip balm.

"The last most important step of my makeup routine is my mascara," she said. "That's it. There is not a team. I have been wearing the same makeup since high school." For nicer occasions, she adds concealer alongside minimal blush and bronzer. The media personality also addressed comments about her eyebrows, shrugging off any viewer dislike. "Guys, if I cared, I would have fixed it by now," the WAG said with a laugh. "That sounds harsh but ... they look like cousins and that's close enough and I'm fine with that."

Riley Keough isn't afraid of channeling glam for editorial spreads or star-studded events, but the "Daisy Jones and The Six" star prefers to keep things simple in her personal life. "I'm a little bit of a hippie, so I don't wear a lot of makeup all the time," she told Vogue. Like some of the other minimalist makeup lovers on this list, Keough actually goes all in on her skincare routine. As broken down in her Vogue interview, the star utilizes a steamer, microcurrent facial device, and gua sha alongside products like aloe vera gel and Mara's Universal Face Oil.

When it comes to her makeup, the "Mad Max: Fury Road" actor wears liquid foundation with cream bronzer and blush, but explains that she tries to keep it minimalist. "I always wanna just look as natural as I possibly can," she said. "I don't like looking like I have makeup on. I don't like when you can see it." The celeb's beauty routine includes applying highlighter balm on her cheeks and under her eyes, which gives her a dewy glow, before rounding things out with a touch of mascara, spot-correcting concealer, some setting powder, and a tinted lip balm. When it comes to minimalist beauty, these celebs have it mastered.