How to Succeed as a Woman in Advertising, From Those Who Have Done It
You’re new to the advertising world, and you want to make it big?
You’re new to the advertising world, and you want to make it big? I bet you could use some advice from experienced women in the industry who have once been exactly where you are now and climbed up the career ladder.
Well, you’re in luck because Creatopy asked twelve accomplished advertising and marketing professionals to share their experiences as women advertisers, and we extracted the best five tips they came up with. Let’s get to it!
1. Stay Adaptable and Embrace Change
It’s no secret that the advertising industry is an ever-changing environment. Therefore, the ability to adapt is essential to becoming successful.
Just think of the times billboards were the primary means of advertising and how we’ve come to use digital as our main advertising channel.
Julia Jornsay-Silverberg, Relationship Marketing Brand Manager at NOW Marketing Group, says the shifts in the industry have proved to be the biggest challenges for her and advises always to be “ready to change your plan at the drop of a dime” if need be.
You don’t have to expect changes of circumstances, but you have to be prepared for such scenarios. Sometimes you will have to improvise and do it quickly to keep up with competitors. But as long as you accept changes rather than trying to avoid them, you will land on your feet.
2. Don’t Be Afraid to Get Your Voice Heard
Some women may feel vulnerable when starting in the industry, and it might take a while until they come into their own in the workplace.
Sometimes this is because of inner convictions, but other times it’s the work environment that nurtures such feelings.
Being talked over in meetings and lack of encouragement are two examples of behaviors that discourage newcomers. If this attitude is normalized in the company you work for, it doesn’t mean you just have to take it.
Trust your ideas and continue to present your point even after being interrupted. Your input may prove to be extremely valuable.
3. Learn as Much as You Can
And I don’t mean just in the beginning. In a field as dynamic as advertising, it’s important to stay well-informed throughout your entire career.
If you’re lucky enough to be surrounded by experienced professionals who love sharing their know-how with younger generations of advertisers, take advantage of it!
Otherwise, Heidi Cohen, Chief Marketing Officer at Actionable Marketing Guide, recommends expanding your knowledge by consuming content from the best in the industry.
Whether you prefer newsletters, podcasts, videos, or written content, plenty of advertisers share free information on the internet.
If you’d rather learn alongside like-minded advertisers, you can attend webinars, conferences, or any other type of educational event, which leads me to the next piece of advice.
4. Network and Build Relationships with Other Advertisers
Strike up conversations with people from the industry whenever you get the chance, be it online or in real life. It’s a great way to meet advertisers from all professional levels and exchange ideas.
Try to nurture connections and build relationships because they can present you with professional opportunities and open new doors.
There are many women advertisers that are willing to help newcomers by mentoring them and providing insights from an insider’s perspective. You could definitely benefit from getting this kind of support in the early stages of your career.
Besides helping your professional growth, networking can also give you a confidence boost not only concerning your professional abilities but also when it comes to social skills.
5. Have Confidence in Your Knowledge
Imposter syndrome is a real issue for women in all industries, including advertising. It affects executives just as much as juniors, and can sometimes stall career development.
“It’s easy to fall into patterns of self-doubt and insecurity”, says Jessica Scherlag, Social Media and Engagement Senior Manager at Akamai Technologies. This is why you need to make a conscious effort to build confidence, independent of external factors.
How do you do this?
Celebrate every win, no matter how small it may seem in the big picture. Instead of taking your achievements for granted, acknowledge your merits and hard work so you feel motivated to do even better.
Do not compare yourself to fellow women advertisers, as your experiences are not the same and it’s only natural for you to be at different levels. Rather than dwelling on your weaknesses, focus on your best skills and build on them.
Successful Women Advertisers Can Change the Industry
It’s important to share the know-how and help other women achieve success because they can in turn act as mentors for future generations of advertisers, thus increasing the number of women in the industry.
What do you think about the advice in this article? Do you have any other tips for women who are just entering the advertising world? Feel free to contribute to this list by sharing your thoughts below.