‘Lady Doritos’ To Let Women Snack Quietly In Public. Feminism Is Cancelled.


What Are 'Lady Doritos’ AKA Chips For Women?

In an interview that sounded like it was straight out of a satirical Reductress article, PepsiCo's CEO Indra Nooyi seemed to imply that women need quieter, less messy, and more lady-friendly Doritos chips.

That's right. Because the greatest barrier to gender equality that women face today is chips too crunchy for our frail, feminine mouths. Lady Doritos is revolutionary. Feminism is cancelled.

The hashtag #LadyDoritos immediately began to go viral on Twitter when word broke out that the company was looking into "designing and packaging" snacks like Doritos differently for women.

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PepsiCo CEO Indra Nooyi’s Podcast Interview About Doritos

When asked if men and women eat chips differently, Nooyi responded:

"When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."

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Is PepsiCo Really Making Sexist Doritos Chips For Women?

Nooyi's apparent desire to create "snacks for women that can be designed and packaged differently" sounds absurd on its face. A chip that is "low crunch," "purse-friendly," and less messy seems beneficial to men and women alike.

Framing the design and packaging of these quiet Doritos as being meant for women is basically saying we need to spare bystanders from the sounds of women eating, breathing, and living like actual humans beings.

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PepsiCo’s Official Statement On Lady Doritos Chips For Women

In response to the backlash to Lady Doritos, PepsiCo released an official statement:

"The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women – they're called Doritos, and they're enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we're always looking for new ways to engage and delight our consumers."

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Why Are Women Shamed For Eating Publicly?

While a simple snack like #LadyDoritos might seem benign on the surface, it's part of a much larger problem surrounding women being shamed for eating in public, shamed for breastfeeding in public, and shamed for doing pretty much any remotely "un-feminine" basic human action in public.

Thankfully Lady Doritos would solve all of this unnecessary shaming. We can all stop wasting our time marching for gender equality, take a seat, and quietly eat our chips.

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