Interview With the Women Behind The Fourtress
The power of four!
Meet The Fourtress
Inclusivity doesn't happen as often as it should in the media.
While the U.S. is a melting pot of various types of people, those who are most often shown in ads, movies, TV shows, etc. are predominantly white.
The Fourtress—four kick-ass women of color—noticed this problem and decided to add a little color to the world, specifically through social media. With the idea of creating a safe space online for other women of color, The Fourtress was born.
We chatted with these lovely ladies about how The Fourtress came to be, what their day-to-day lives consist of, and so much more. Scroll below to get to know these inspiring women even better!
Women.com: What inspired you to start The Fourtress?
The Fourtress: We were sitting on the couch one weekend (wine in hand) and just started talking about influencers, black women, our growth, and the social media space as a whole. The end result was deciding to dive head first into creating a social space created for women of color, by women of color, that would not only highlight our journey, but also encourage others to join with us. It was born out pure spontaneity, dope black women, and wine—you cannot discount the wine.
WDC: What's a typical day in the life of The Fourtress like?
TF: The day in the life for each of us happens to be very different! We all work in social media or communications and start our day with Fourtress Four (Check out our Instagram Stories every morning at 9 a.m. for our news tips). Here's a bit of background about each of us and what we do:
Tierra Taylor: A Sin City Native, Tierra received her Bachelors of Science degree from Syracuse University and currently works as a Social Media Designer at Chase. A lover of matcha and entertainment, she's also the Creative Director of the Fourtress and brings our ideas to fruition. She makes graphics pop, is the queen of editing, creates shot lists, and is responsible for the look and design of The Fourtress as a whole.
Candice Elle Frank: Originally from Pittsburgh, PA, Candice graduated from Syracuse University with a degree in Television Production and currently works as the Social Media Coordinator for ABC's daytime talk show The View. She loves music, dancing, traveling, and anything Beyoncé! She's our Caption Queen, aka Content Director, and is behind the tone you see on The Fourtress. She manages all content, gives direction for our Instagram stories, and edits video material.
London Coleman-Williams: Helming from the Mile High City, London graduated from Hampton University with a B.A. in Strategic Communications and currently works as an Associate Digital Strategist for a variety of lifestyle brands in the beauty and fashion space. She's a lover of quotes, finds happiness in interior design, and believes a good heel is always the answer. She's our PR Director and handles everything from general outreach and incoming inquiries to creative pitch angles and partnerships.
Kiara Bass: Originally from Las Vegas, NV, Kiara works as a freelancer for different brands in NYC. She's an avid listener of podcasts and enjoys reading up on social and tech trends. Kiara is also a alumna of Hampton University, where she studied Public Relations and Sociology. For The Fourtress, she serves as our Account Director, handling everything from agendas to time management in an effort to keep the team on track.
WDC: How do you decide on the content you'll create and share with your followers?
TF: The Fourtress is a resource for black twenty-something women and shares our growth, tips, and authenticity, with a dash of inspiration to keep our followers motivated. It's always our goal to continue creating content that aligns with just that. We meet weekly (every Wednesday, to be exact) to discuss new content ideas, pull inspiration from other bloggers, and pinpoint top trends and conversations that we'd like to be a part of. The content ideas are then laid out by our Creative Director, Tierra, who then organizes shot lists, shoot days, etc.
WDC: What do you hope others take away from the content you create?
TF: There are very few outlets that showcase the growth and self-love of black women; we hope to accomplish that. We encourage women of color to bask in their melanin and fall in love with their journey. Our mission: Through the journey of four roommates, The Fourtress is a specially curated space that inspires, empowers, and unifies women of color to fulfill their purpose and stand in their power, is still our vision, and we strive to capture that journey and all of its beauty.
WDC: Who are some women that inspire you?
London: Well first, my mother. For me, she is the definition of #BlackGirlMagic, a woman who has owned her path and whose voice is now heard at a C-suite level. I also find Shiona Turini to be a mogul in my industry and she is someone I have followed since the moment I knew she existed, and lastly, Michelle Obama. She is the epitome of strength; and at one point, was the backbone of an entire country.
Kiara: There are so many women, it's honestly hard to name. But my current top two would be Rihanna (because honestly she's given so much, between fashion, music, philanthropy, and beauty) and Alencia Johnson (Director of Constituency Communications for Planned Parenthood); she's been doing some amazing work despite the current political climate with the organization.
Tierra: Yara Shahidi and Elaine Welteroth. These woman exemplify what it means to hone your craft and make an impact on society; all while doing so in the most stylish way possible!
Candice: Career wise, I look up to Bozoma Saint John, Issa Rae, and Amber Grimes (Spotify). These black women are working hard at their craft, while unapologetically being themselves!
WDC: What can we expect from you in the near future?
TF: We're so excited that everyone is so eager to see more. What we can say is that we are taking each day one step at a time. The Fourtress will evolve just as we do, but it will always serve as motivation for women of color, it will always be transparent as we grow in each of our separate journey's, and it will always showcase an element of community service and giving back to others.