Signs Your Vitamin C Serum Isn't Working For You
If you want to get the most out of certain skincare products, you need to understand if they are working. But this can be difficult with vitamin C serums.
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9 Brands Powering The Gender-Neutral Fragrance Movement (It's About Time)
Traditionally, fragrance companies release scents exclusively for women and exclusively for men. These nine brands are powering the gender-neutral movement.
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Setting The Record Straight On Clean Beauty: Is The Label As Misleading As The Critics Claim?
Clean beauty has become popular among consumers, but its lack of regulations has led experts to question its legitimacy. We investigate what it really means.
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You Already Know You Need A Heat Protectant, But Are You Applying It Correctly?
For those of us who love using hot tools on our hair, we know we need a heat protectant. It's key for hair longevity and health. Here's how to use it.
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Friendly PSA: Your Skincare Routine Probably Doesn't Need Hyaluronic Acid Serum
Since hyaluronic acid is so ubiquitous in standard skincare products, do we really need to add it as an additional step in our routine? Probably not.
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Side Vs Middle Parts: How To Tell Which Style Is Best For You
The side vs. middle part debate often features divisive opinions between generations. However, these factors can help you decide which is best for you.
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The Styling Hack That Will Have Your Slicked-Back Bun Pulling Double Duty
The slicked-back bun isn't just for achieving a sleek look. Here's how to combine the hairstyle with a mask or oil for effortless treatment on prewash days.
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The Benefits Of Gua Sha, And How To Use It Authentically
When a cultural wellness practice like gua sha is appropriated for commercial use, consumers can often get it wrong, even with the best intentions.
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Squalene Is A Skincare Favorite But It's Not Always Sourced Sustainably. Here's What We Know
Seasoned skincare fans might recognize this frequently used ingredient: squalene. It's a biogenic lipid found in several plants and animals, including humans.
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Our Best Tips For Drying Nail Polish In A Pinch, As You've Got Places To Go
There are so many amazing nail polish looks to try, but who has the time to hang around for the drying process?
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Ear Cuffs Are All The Edge Without The Commitment
Piercings have become synonymous with an alternative, edgy ethos, growing from various subcultures that used piercings to explore their identities.
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Serum Foundations Are A Makeup Minimalist's Do-It-All Dream
As technology advances, makeup and skincare products are perhaps more effective and efficient than ever before.
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The Viral 'Birthday Makeup' Trend Exposes Cis Men's Need To Rob Us Of Even The Smallest Joys
Being a woman trying to enjoy things might sometimes feel like walking a patriarchal tightrope. The "birthday makeup" trend is no exception.
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Skinimalism Will Simplify Your Routine, But It Comes With A Price
People are using fewer products in their regime - around 3 to 5 items - with the aim of using more efficient, targeted products to take care of their skin.
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The Foundation Technique That Nails The No-Makeup Look
While we love a bold, full glam make-up look, sometimes cosmetics are most effective when it's hard to tell that they're there.
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Trust Us, Your Skin Will Thank You For Not Wearing Makeup To The Gym
Many of us don't get our sweat on until our day is almost over. If you love make-up, this means you're probably arriving at the gym with a full face of glam.
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All The Ways Waterless Beauty Empowers A Sustainable Lifestyle
For most makeup and skincare lovers, it might be hard to imagine removing products from our routines that contain water.
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How Serious Are The Health Risks Of UV Gel Manicures?
There are some notable health risks that must be mentioned when talking about UV gel manicures. Here are a few ways to mitigate them.
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Your Much Needed PSA To Clean Your Beauty Sponges Way More Often Than You Probably Are
There are so many perks to using beauty sponges when applying makeup. However, beauty sponges have a few points in the cons column.
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Wait, Is There A Real Difference Between Men's And Women's Skin Care Other Than Packaging?
Most folks who are into specialized skincare routines know that choosing the right product is key. So ... does it matter if we mix and match? Actually, it does.
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Is There Really Enough Research To Position Bakuchiol As An Effective Retinol Alternative?
Bakuchiol is the latest skincare phenomenon that has a lot of people worked up. Is there really enough evidence to call it a retinol replacement?
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Why The Old-Fashioned Smile Trick Is Still The Best Technique For Applying Blush
It's basically the grandmother of all beauty techniques: Smiling to find the apples of the cheeks.
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3 Signs You've Found Your Perfect Foundation Shade
There are tell-tale signs to look out for when shopping for a foundation. These will let you know in no uncertain terms that you've found your match.
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Barrier Repair Products Are On The Rise. Here's How To Tell If Your Skin Needs One
What exactly is the skin's barrier, and does it actually need protecting or restoration? Let's dive in.
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White Eyeliner Is The Makeup Multitool You Need In Your Arsenal
Among all the makeup tricks in the book, none may be so impactful as using white eyeliner. Here's how to make it pop.
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The 'Underpainting' Contour Trend Prioritizes Your Inner Glow Over The Makeup
It may be blowing up on TikTok now, but the makeup trend called "underpainting" has actually been around for a long time.
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Halal Beauty: What Is It And Why Is It So Important?
Modern consumers are looking for items that reflect their beliefs, whether that's cruelty-free, vegan, halal or something else. Here's what halal beauty means.
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