5 Ways to Use LinkedIn More Effectively

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Your guide to LinkedIn!

If you are looking for a job, or want to create an online portfolio or resume, then LinkedIn is one of the best platforms you can choose to do this. It is the world’s largest professional networking platform.

However, using LinkedIn can be quite challenging, especially if you are new to the platform. This article will cover some of the best things that you can do to use LinkedIn more effectively, from creating great content to get more recommendations. Continue reading to find out more.

Connect with Other Users

One of the very first things that you are going to need to do if you want to begin using LinkedIn more effectively would be to connect with other users as often as possible. On the platform, this is called growing your network, and it’s essential for success.

You might be wondering how big your network should be, but this all depends. When it comes to growing a network on LinkedIn, it’s more about the quality of the connections, rather than the quantity. LinkedIn is essentially the epitome of the phrase “it’s not what you know, but who you know”. The more people you connect with, the higher your chances of employment or work opportunities.

Complete Your Profile

The next thing that you are going to need to do when using LinkedIn would be to ensure that you have completed your profile. Did you know that if you have completed your profile, you will increase the number of views that your profile gets by 20? Keep in mind that all professionals on the platform will be able to see your profile, as well as those that find it on search engines.

There are many different ways that you can improve the quality of your profile;

  • You can add a background image, or a banner, which can be used as a reflection of your profession or personality.
  • You should have a photo of yourself. This photo should be professional, with very little to no distractions in the background. Think of a headshot of a real estate agent.
  • You should ensure that you have completed your summary that describes what you do, who you are, and what you are bringing to the table.

Most importantly, you should fill out your work history and your current employment, if you currently have a job.

Create Engaging Contents

One of the most important tips, if you are looking to get the most out of LinkedIn, would be to create content that is engaging to the audience or industry you are in. Why? Much like other social media platforms, you should try to build authority. More than this, by creating this content you increase the chances of your profile being viewed.

In addition to this, people might download your content if you are creating videos, which is great for extending your reach. If you are curious how they might be able to do this, is a Linkedin video downloader that allows you to download videos from LinkedIn. If you are going to create content, you should consider writing articles, since these can be discovered on search engines. This is one of the best ways to display your expertise in an industry.

Get Recommended

Another incredibly important tip for using LinkedIn effectively would be to get recommended. Recommendations are one of the most important aspects of LinkedIn since they are testimonials that affirm your skills and professional abilities. Having people recommend you, or your profile is essentially getting a review.

However, you can’t just expect people to give you recommendations if you aren’t doing the same thing. As such, you should get active on the platform and recommend where you can. More importantly, don’t be afraid to message users and repost users' content. The best number of recommendations, according to statistics, would be anywhere between 5-10 people. An easy way to do this would be to message people you have worked with in the past.

Use the Platform to Apply for Job

Finally, to make the most out of LinkedIn, you should be using the platform to apply for jobs. There are many ways to find jobs on LinkedIn, but the easiest way is by using the search feature.

  • First, you need to click on the Jobs icon.
  • Then search for a job you want to apply for.
  • Use filters to narrow the search.
  • Use Easy Apply to use information from your LinkedIn profile to complete most of the application.

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